SHENEHASHIS
00 / SELECTED PORTFOLIO

Digital Marketing & Social Media Associate

Former Software Engineer transitioning into digital marketing · Open to entry-level roles & willing to learn

Former Software Engineer transitioning into digital marketing, with hands-on experience supporting social media, content planning, SEO research, and campaign execution.

Curious, methodical, and willing to learn — looking for an entry-level role where I can support real campaigns, test ideas, and grow with a forward-thinking team.

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STATUS

Open to Opportunities

Entry-level digital marketing, content coordinator, and social media specialist roles. Eager and willing to learn.

LOCATIONKolkata, India
Shenehashis Dutta
Shenehashis DuttaEx-SDE
01 / CURATED ARCHIVE

Selected Work

Explore All Projects (8)
01/Nivaas Living (Spec)REAL ESTATE CAMPAIGN

“I’m Choosing a Life” Carousel Campaign

Strategic Idea:Buyers aren’t buying square footage, they’re buying a way of living. The carousel shifts the question from “what does the flat have?” to “what will my days feel like?” — moving from a reframe (slide 1), to proof in everyday routines (slide 2), to emotional payoff (slide 3), to a call to action (slide 4).

Contribution: Strategic Copywriting · Lifestyle Reframe · 4-Part CarouselHighlight: 4-Slide Narrative Carousel · New Town, Kolkata
CanvaCanvaPDF
Full Carousel Spread — Click any slide to view one by one4 Slides Evenly Distributed
02/The Sofa (Spec)LIFESTYLE CAMPAIGN

“One Sofa, Three Moods” Editorial Campaign

Strategic Idea:Inspired by Sofology’s “Nothing Feels Like” campaign, which is built around the feeling of being on a sofa you love. It’s a good example of selling the feeling rather than the furniture, which is what this concept aimed for across three distinct moments of the day.

Contribution: Editorial Art Direction · Atmospheric Micro-Copy · 3-Part CarouselHighlight: 3-Part Mood Sequence · Calm, Social, Nocturne
CanvaCanvaPDF
Full Carousel Spread — Click any slide to view one by one3 Slides Evenly Distributed
06/Marketing Notebook

Ad Teardowns & Original Concepts

Contribution:Ad teardowns and original concepts from digital marketing training, and what each exercise taught me about planning content.

Highlight:4 Ads Analysed · 3 Concepts

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Ad Teardowns & Original Concepts
02 / BACKGROUND

The Analytical Edge

Software Engineering & QA Rigor

Before transitioning into digital marketing, I spent three years working as a Software Engineer at Q3 Technologies and a Test Engineer at Wipro.

That technical background instilled structured problem-solving, quality assurance discipline, and comfort with complex software platforms. In marketing, it translates to:

01 / Process Rigor

Treating content calendars and campaign rollouts with the same QA precision as software releases.

02 / Technical SEO

Understanding DOM structures, crawler mechanics, and search indexing at the code level.

03 / Tool Fluency

Fast adoption of marketing automation, analytics dashboards, Meta Business Suite, and generative tools.

Read the career transition story
03 / VERIFIED CREDENTIALSView Full Credentials →
Social Media Marketing IIHubSpot Academy
Inbound Marketing CertifiedHubSpot Academy
Digital Marketing CertifiedHubSpot Academy
Digital Marketing GraduateKDMI
NEXT STEPS

Explore the creative work or review the resume

Detailed project breakdowns, social creatives, short-form concepts, and career history.

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